Soft and Seven is a subdivision of the parent brand "Sofiaman", that markets sleepwear and homewear in multi-brand stores.
My task was to create packaging and labels that would be best integrated into various stores and boutiques, taking into account mass production. Based on the existing brand manual and working with tailors and factory distributors, we designed bags, special boxes, measured labels to meet all product specifications. It was a very hands-on approach that continued into creating promotional print materials for clients.
They are now distributed in more than 300 stores, where Soft and Seven by Sofiaman is present.
